Cattle ranching is a lifestyle often portrayed in movies as noble and heroic. We see a satisfied cowboy standing on his porch, his hat silhouetted by the setting sun as his wife and kids finish up after dinner. It’s an iconic scene. We can all see it in our imagination thanks to the magic of the movies.
What we don’t often see through the glittery lens of Hollywood are the numerous business decisions that made that scene possible. Without those intelligent decisions, our iconic cowboy may be down in the dirt, struggling to put food on his family’s table. Read More
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