Tuesday, July 2, 2013

Buttermilk Economics: Making the Most Out of Ranch Land

Ranch dressing is a very popular condiment, primarily used as a dip or in a salad. It was the brainchild of two ranchers in California in 1954, instantly garnering enough popularity for Clorox (yes, the bleach maker Clorox) to buy it from them for $8 million in 1972 (around $70 million in today's dollars). Upon a closer look, ranch dressing is a basic mixture of buttermilk and some spices. However, ranch dressing shows that nothing goes to waste in a ranch or farm.

Buttermilk originally comes from the liquid left behind by the churning process, but today they can be made by adding bacteria. Instead of throwing it away, ranchers can sell traditional buttermilk for a good price since it's a widely-used ingredient. Traditional churning may be time-consuming, but there's nothing better than buttermilk done in the style of the old days. You start by having a few cows in your ranch because, basically, buttermilk is derived from milk.

Making the most of what the ranch produces is a great way to profit more. Natural products such as traditional buttermilk will have a huge market because of the large demand for organic food items and ingredients. Furthermore, there's a call for dairy farms to exercise sustainable practices to make the most of the land. It's not so much the limited resources in the ranch as the way you use them to your benefit.


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